Author: Brian Jowers

When I finally created and implemented a content strategy in my own business, it far exceeded my expectations and more than doubled the amount of leads and sales I received from my content marketing efforts.

The dream is to sit on the beach while the money rolls into your bank accounts.
You no longer have a job or even need a job. The days of crappy bosses is over. You know that no matter what, money will land in your bank account every month and you’ll never have to worry again.

There was a study by Hubspot in which they analyzed over 300,000 marketing emails with calls to action (CTAs). The emails with the personalized CTAs performed over 202% better than those without.

There’s a lady in the UK who says she is earning 8,000 pounds per month thanks to reading old magazines.
She goes to jumble sales and buys up all the old magazines she can find, the older the better.

Imagine if there were ‘magic’ words you could use in your headlines to get people to eagerly devour your articles and email.
The fact is there are some words that work really well at forcing scanning eyes to stay on a headline and read the whole thing.