Course Creation Killers: 7 Deadly Sins to Avoid

by Brian Jowers · November 8, 2024

So, you’ve poured your heart and soul into crafting the perfect online course. You’re brimming with knowledge, bursting with enthusiasm, and ready to share your wisdom with the world.

But wait… why aren’t the sales rolling in?

Let’s expose the 7 deadly sins of course creation that might be secretly sabotaging your success.

Deadly Sin #1. The “If You Build It, They Will Come” Delusion

Newsflash: Just because you’ve created a course doesn’t mean people will magically flock to it. You need to market it, darling.

And no, spamming your Facebook friends doesn’t count. Build an audience, create buzz, and make people want what you’re offering.

Deadly Sin #2. The “One-Size-Fits-All” Fiasco

Trying to please everyone is a surefire way to please no one.

Identify your target audience and tailor your course to their specific needs and desires.

Stop trying to be a jack-of-all-trades and become a master of one.

Deadly Sin #3. The “Blah-Blah-Blah” Content Borefest

Let’s be honest, no one wants to sit through hours of monotone lectures and dry PowerPoints.

Spice up your course with engaging visuals, interactive quizzes, and real-life examples. Make it fun, dang it!

Deadly Sin #4. The “I’m the Expert, So Listen Up” Attitude

Being knowledgeable is great, but being approachable is even better.

Create a welcoming and supportive learning environment where students feel comfortable asking questions and interacting with you and each other.

Remember, it’s not about you; it’s about them.

Deadly Sin #5. The “Launch It and Forget It” Blunder

Launching your course is just the beginning, not the end. You need to nurture your students, provide ongoing support, and keep them engaged throughout the learning process.

Otherwise, they’ll drop out faster than you can say “refund.”

Deadly Sin #6. The “Price is Everything” Fallacy

While pricing is important, it’s not the only factor that influences sales.

Focus on providing exceptional value, building trust, and showcasing the transformation your course can offer. Remember, people invest in results, not just a cheap price tag.

Deadly Sin #7. The “I’m Too Scared to Launch” Paralysis

Perfectionism is the enemy of progress. Don’t let fear hold you back from launching your course.

Get it out there, gather feedback, and iterate as you go. The sooner you launch, the sooner you can start making an impact and generating revenue.

Bottom Line:

Creating a successful online course requires more than just expertise in your subject matter. It demands a strategic approach to marketing, a focus on providing value, and a willingness to adapt and improve.

Avoid these seven deadly sins, and you’ll be well on your way to creating a course that not only sells but also transforms your students’ lives.

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